This exceptional yellow gown appeared on the Alexis Mabille Spring 2017 catwalk during Paris Fashion Week - Sept 29, 2016 This exceptional yellow gown appeared on the Alexis Mabille Spring 2017 catwalk during Paris Fashion Week - Sept 29, 2016

Call it the Yellow Dress Effect. Fashion enthusiasts see a celeb give a great performance in a lovely yellow dress and they just have to have one.

There’s already been an influx of yellow dresses thanks to Emma Stone in La La Land.  Now with the release of Emma Watson’s version of Beauty and the Beast, fashionistas have an excellent reason to channel their inner Disney Princess and find a bright yellow gown of their own.

Judging by the amazing items that have appeared on recent runways, we will only be seeing more of this sunny shade — and just in time for Cannes! Canary yellow has consistently been the color of choice at the South of France’s premiere film festival for several years running. Expect an even stronger showing of the happy hue this year. — jas