Celine Aagaard and Annabel Rosendahl outside the Anne Vest runway show during Copenhagen Fashion Week, Cult Gaia's Ark carry-alls in hand - Aug 8, 2017 Celine Aagaard and Annabel Rosendahl outside the Anne Vest runway show during Copenhagen Fashion Week, Cult Gaia's Ark carry-alls in hand - Aug 8, 2017

You won’t find the must-have bag of the moment in any advertisement.

You will, on the other hand, see it all over social media and the sidewalks of style capitals the world over — Copenhagen Fashion Week, for a start. Fresh, minimalist, and aesthetic, this accessory is a hit in Scandinavia, especially.

The popularity of Cult Gaia’s Ark bag has grown organically, thanks mostly to the LA label’s robust Instagram account. Nonetheless, the intricately woven bamboo carry-all is frequently sold out.

“We believe luxury lies in scarcity, not price,” states Cult Gaia’s site. New releases are relatively frequent, with Arks in glitter, gold, and malachite supplementing the standard selection of natural bamboo, jet black, and agate. However, none of these options are ever available for long before being snatched up by elite members of the fashion set, from street style pros like Jenny Walton and Chriselle Lim to celebs such as Jessica Alba.

It’s no wonder why. Based on traditional Japanese picnic baskets, the design is attention arresting to say the least. The item lives up to Cult Gaia’s reputation for creating objets d’art that cause even the most casual observer to do a double take.

The go-to styling according to Annabel Rosendahl, Janka Polliani, and more fashion experts involves a bright print dress and statement shades. However, the versatility of the Arc lends itself to literally any chic ensemble.

If you prefer a more neutral route, take a cue from Celine Aagaard and team an ebony Arc with matching accessories and an earth toned trench coat. — jas