Pantone’s Color of the Year is on point for 2018.
While determining its selection every twelve months, the color authority looks to fashion among other fields of design. Obviously, the handful of style experts who have been dressing head-to-toe in all purple did not escape Pantone’s notice this time around.
Pantone’s choice for 2018, Ultra Violet, is about as purple as purple gets. It’s the exact tint that appears under the letter ‘P’ in books for children who are just learning their ABCs. To zoom straight from primary school to politics, it’s also the color that Hilary Clinton wore just after her election defeat. As she later pointed out, purple results when you combine red and blue — the colors representing democratic and republican states, respectively.
Widening the historic lens, purple has denoted royalty since ancient times. In more recent history, the luxurious color has been associated with everything from mysticism to protest, adopted by artists like Jimi Hendrix, David Bowie, and of course, Prince.
Pantone mentions each of these three icons in its explanation of Ultra Violet, also calling the tint “enigmatic,” “imaginative,” and “creative,” not to mention “nuanced.” Using pictures of far off galaxies and nebulae to convey the hue’s essence, they suggest, “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Pantone’s optimism seems to be shared by labels from Carolina Herrera to Versace and Gucci. Each sent solid purple ensembles down their Spring 2018 catwalks.
The tint has also been punctuating the sidewalks, proving as powerful as it is relatively rare. A welcome sight in any season, Ultra Violet adds richness and dimension to cozy thick knit sweaters in the cooler months and breezy sundresses in summer.
And if you’re really daring like Justine Skye or Irene Kim, you’ll find Ultra Violet works well even in more permanent fashion statements — purple hair, for instance!
The good news for fashionistas is that, at least for now, the eye-popping hue isn’t super common, so it really stands out. We’ll see if this holds true through 2018, now that Pantone has put purple in the spotlight. — jas