If you thought logomania was out of control before, think again.
And say this for logomania: it is a controlled sort of chaos. Someone with no knowledge of brands might be wondering what’s up with all the little letters that can be seen covering whole outfits right now. But to the stylishly initiated, these Gs and Fs and Ms spell, “Status, Status, Status.”
Of course, the LV that marks Louis Vuitton creations is familiar enough and regularly used in eye-catching prints that decorate bags, coats, and other apparel. But the new prints released by Fendi, Gucci, Max Mara, and more labels are fresh and surprising, whether whether the insignias emblazon a single handbag or an entire ensemble.
Aside from being undeniably cool from a cultural perspective, these prints also pack a punch, visually. Street style pros like Caroline Daur are on it. Look to her and fashionistas like Eleonora Carisi and Shea Marie for styling cues, whether you pick up a pair of Gucci tights or a Fendi hoodie. — jas