When you hear the phrase, “Scandinavian Fashion,” what do you think of?
Minimalism? Monochrome? Though those hallmarks no doubt have a place in Scandinavia’s sartorial capitals, there’s a lot more to it than that, as we’ve discovered at recent Fashion Weeks in Stockholm and Copenhagen.
Crisp layers, edgy leather, and more surprising details make up the fabric of these vibrant fashion scenes.
In Copenhagen especially, vivid dresses covered in Nordic floral prints are major staples along with breezy separates. Bicycles, of course, serve as the ultimate accessory.
On the other hand, we’ve seen strong retro vibes to go along with an overall lighthearted, refreshing aesthetic in Stockholm.
We can’t get enough of the style in Sweden and Denmark, and this July, we’ll be heading for the first time to Finland for Helsinki Fashion Week. Every country is unique and it wouldn’t be fair to compare the Finnish style scene with that of Sweden and Denmark, so we’re not even going to try. That said, we’re excited to find out what Helsinki is all about.
The one thing we can say in advance is that environmental sustainability is going to be a major theme. Led by founder Evelyn Mora, HFW is pioneering a zero-waste approach based on circular and sharing concepts, all geared toward minimizing the event’s ecological footprint. Accordingly, only designers with proven sustainable and ethical practices are admitted to HFW.
We’re looking forward to July and seeing how Helsinki Fashion Week will expand our understanding of just how eco-friendly it’s possible for the fashion industry to be! — jas