Model Elsa Hosk attending the amfAR Gala during the 71st Annual Cannes Film Festival in France - May 17, 2018

It’s more than a trend — it’s a tradition.

Year after year, bright red dresses and gowns are a celebrity favorite at the Cannes Film Festival. And not just any red, but a specific shade of brilliant scarlet.

Eye-catching and full of life, it’s no wonder that celebs from Julianne Moore and Michelle Rodriguez return to the standout tint again and again. It was by far the most popular color on the red carpets in 2017 and this year has followed suit.

Here’s a look at the most ravishing examples of Cannes red in recent years. — jas

Cannes 2018

Cannes 2017

Cannes 2016

Cannes 2015

Cannes 2014

Cannes 2013

Cannes 2012