Tallinn is the emerging fashion capital to watch.
Nestled on the Baltic coast, a straight shot across the water from Helsinki (where the first-ever 100% sustainable Fashion Week just wrapped), the Estonian port city is a hotspot for hybrid trends, as we discovered at its premiere music festival (appropriately named Sweet Spot) in late July.
At Sweet Spot, there weren’t just fanny packs and see-through bags — there were see-through fanny packs. And there weren’t just circular bags alongside woven bags — there were woven circle bags. For anyone who’s been keeping an eye on the evolution of the biggest trends worldwide, Sweet Spot kicked the game up a notch.
Intrigued, we thought we’d venture further into the streets of the city, on a hunch that Tallinn’s talented fashion enthusiasts might have even more genius ideas to offer the global style set.
We weren’t disappointed. Radical braided hairstyles topped a chill mix of loose layers, relaxed denim, and casual staples. Statement backpacks were everywhere, stuffed full of personality and often teamed with chunky sneakers.
Most notably, there were flurries of floral prints, but not of the delicate variety we were expecting. Bold blossoms burst across skirts and jumpsuits — a chic embodiment of summer in Northern Europe if there ever was one. Taken altogether, these trends have got us convinced that Tallinn is a style hotspot to keep an eye on. — jas